Discover Your Vail Moment
Hotel Revenue Generated
$5,882,178
ROI: $4.77 against $1,232,500 of trackable media
Hotel Rooms Booked
8,134
An increase of 93% YoY (3,926 additional bookings)
Capturing the core essence of Vail
We helped Vail reconnect with its heart—bringing families, athletes, and outdoor enthusiasts back to the spirit of their brand. Through a dynamic, targeted content campaign with 970 Design and Miles Partnership, we reignited the DMO’s bond with their most valued audience and delivered exceptional results. Generating over $5.8 million in revenue, the campaign achieved an impressive ROI of $4.77 for every dollar spent on $1,232,500 of trackable media. Hotel bookings soared, with 8,134 reservations—a 93% year-over-year increase, translating to 3,926 additional stays. By blending creativity with data-driven strategy, we empowered Vail to embrace its roots and elevate its reach beyond expecations.
Impressions
86,836,506
Outpacing previous years
Cost Per Click
$2.20
$1.80 under industry benchmark
Click Rate
0.58%
8x industry standard
A strategy built around connected television
Our campaign for Vail was strategically designed with OTT/CTV at its core, harnessing the power of streaming to connect with diverse audiences across major U.S. metropolitan areas. We crafted compelling, high-quality content tailored specifically for TV, creating a range of cutdowns in varying lengths to capture attention across a range of demographics and platforms. From family-focused adventures to action-packed athlete highlights, each deliverable was designed to resonate with a specific audience segment. This approach ensured maximum engagement while advancing a cohesive message that reflected the heart of Vail. By leveraging television’s broad reach and pairing it with targeted storytelling, we successfully drove significant results and redefined Vail’s presence in its market.
Expanding the campaign across display advertising
To complement the storytelling of our video campaign, we worked with our partners at 970 Design to extend the strategy into display advertising, creating visually striking and impactful designs that echoed the essence of Vail. From print ads and digital banners to even sponsored Pandora playlists, every deliverable was meticulously crafted to capture attention and inspire action. We tailored each design to align with key audience demographics, emphasizing the breathtaking beauty of Vail and the excitement it offers for families, athletes, and outdoor enthusiasts alike. This seamless integration of static visuals amplified the campaign’s reach and reinforced the brand’s messaging across multiple touch points, driving even greater engagement and conversion.
