A huge increase in YoY organic engagement
Organic Impressions
85,611
A 77.3% increase YoY
Organic Reach
275,074
A 157.9% increase YoY
Organic Views
188,199
Above industry standard
Content is culture… and vice versa
For Floyd’s 99 Barbershop, we didn’t just make content—we crafted a vibe. From slick cuts to scroll-stopping reels, we turned their socials into a cultural hotspot. Trendy visuals, edgy captions, and a dash of chaos helped amplify their brand voice and build a real connection with their audience. Awareness went through the roof, and Floyd’s became more than a barbershop—it’s now a movement.
Customer Testimonials
Nothing’s more legit than real voices from real people. We tapped into customer testimonials to show the world why Floyd’s 99 Barbershop is the go-to spot. Unfiltered reviews, genuine stories, and happy faces brought authenticity front and center on both their social channels as well as on OTT/CTV. By letting the customers do the talking, we built trust, boosted engagement, and proved that Floyd’s isn’t just a place for a haircut—it’s where people walk out feeling their best.
A strategy built around education
At Floyd’s 99 Barbershop, the stylists are the stars. We turned the spotlight on them, sharing their stories, skills, and passions. From behind-the-scenes clips to educational tutorials, we gave the audience a masterclass in style and creativity. This approach didn’t just engage viewers—it empowered them, turning passive scrollers into loyal fans who saw the brand as a hub for artistry, culture, and connection.
“Simply put, Lumenati understands our brand and our needs. They get our vibe, our industry, and come to the table each week with fresh assets that keep us relevant. They’ve been the best creative partnership we’ve had in years.”
- Mary Wehrer | VP of Sales and Marketing, Floyd’s 99 Barbershop
