A white background with a faint, barely visible logo that reads 'FLEXY'S THE HOT DOG' in the center.

A huge increase in YoY organic engagement

Organic Impressions

85,611

A 77.3% increase YoY

Organic Reach

275,074

A 157.9% increase YoY

Organic Views

188,199

Above industry standard

Content is culture… and vice versa

For Floyd’s 99 Barbershop, we didn’t just make content—we crafted a vibe. From slick cuts to scroll-stopping reels, we turned their socials into a cultural hotspot. Trendy visuals, edgy captions, and a dash of chaos helped amplify their brand voice and build a real connection with their audience. Awareness went through the roof, and Floyd’s became more than a barbershop—it’s now a movement.

Empty black leather seat on a ferry deck with city skyline, trees, and streetlights in the background.
A person with curly hair standing indoors with wooden walls, a bright window behind, and colorful artwork on the wall.
Three children playing indoors near a yellow and blue wall with a circular design, one girl with red hair bending over, another girl with long hair standing, and a third girl in the background with curly hair.
Overhead view of a person sitting at a wooden desk, writing in a notebook with a pen, with a pair of sneakers visible at the edge of the desk
A man with dark hair and a beard smiling in a barbershop, with posters of musicians in the background.
A young boy with glasses looking into a fisheye lens close-up, outdoors near a modern curved building.
A black swivel chair in front of a mirror with a lion's head and various figures and artwork reflected in the background.
A woman with curly black hair and sunglasses sitting behind a poster for the movie 'The Rocky Horror Picture Show,' with other posters of the film in the background.
Two tins of Floyd's of Head Grooming Molding Paste on a guitar amplifier, with a red guitar in the background.
Man with curly hair and beard sitting on a barber chair inside a barbershop
A hand holding a container with a yellow and black design labeled Floyd's against a purple wall background.

Customer Testimonials

Nothing’s more legit than real voices from real people. We tapped into customer testimonials to show the world why Floyd’s 99 Barbershop is the go-to spot. Unfiltered reviews, genuine stories, and happy faces brought authenticity front and center on both their social channels as well as on OTT/CTV. By letting the customers do the talking, we built trust, boosted engagement, and proved that Floyd’s isn’t just a place for a haircut—it’s where people walk out feeling their best.

A strategy built around education

At Floyd’s 99 Barbershop, the stylists are the stars. We turned the spotlight on them, sharing their stories, skills, and passions. From behind-the-scenes clips to educational tutorials, we gave the audience a masterclass in style and creativity. This approach didn’t just engage viewers—it empowered them, turning passive scrollers into loyal fans who saw the brand as a hub for artistry, culture, and connection.

“Simply put, Lumenati understands our brand and our needs. They get our vibe, our industry, and come to the table each week with fresh assets that keep us relevant. They’ve been the best creative partnership we’ve had in years.”

- Mary Wehrer | VP of Sales and Marketing, Floyd’s 99 Barbershop

Payphone with a gray body, black handle, and a metal cord, featuring instructional stickers on the front and a yellow advertising sticker at the bottom.

Give us a buzz.