‘Restart & Reimagine’ Campaign
PRODUCTIONS
MONTHS
NEW ASSETS
Reinvigorating tourism marketing assets for Colorado, one destination at a time.
Capturing the essence of each DMO
Encompassing over 85 production days across 55 destinations and 270 different locations, Lumenati executed the Restart & Reimagine campaign for the Colorado Tourism Office (CTO). Working closely with the CTO and local DMOs, municipal governments, and trade associations across the state, we captured new photo, video, and drone assets to highlight everything from scenic byways and outdoor excursions, to fine dining and intimate moments to capture the feel and authenticity of the area for future visitors.
“The Lumenati team undertook a massive project to showcase the depth and breadth of Colorado destinations and industry associations. Through their keen attention to detail, stellar communication, and a thoughtfulness for partner nuances, they knocked it out of the park.”
– Katie Payer, Destination Development Contractor, Colorado Tourism Office
A nimble and methodical approach
We developed a detailed and innovative production process and strategy to revitalize the marketing needs for destinations throughout the state, while providing the CTO with a wealth of new marketing assets beyond what they could’ve possibly imagined or ever produced from one campaign. Following the brand guidelines of the CTO, our small and nimble production team provided each partner with a selection of retouched photos, b-roll and drone video stringouts, and all raw files with unlimited, in-perpetuity usage for them to successfully market and advertise for years to come.
