Hi, we’re Lumenati
It’s been a little while since we last worked together, so we decided to put together this quick capabilities site to update you on all the new and cool things that we’re doing here in Denver, Colorado. As a creative partner, we bring a rare blend of capabilities, from capturing content remotely from anyone, anywhere, to agile on-the-ground production, to full-scale production. We can even build custom experiential installations! This presentation offers a glimpse into what we’ve been up to since our last commercial project, and what we can offer the brand.
Video Production
Our bread & butter.
Video Production Services Include:
Creative Ideation
Copywriting
Talent & Casting
Production
Editing
Color Correction
Audio Mix
Motion Graphics
Bringing Travel to Life, One Story at a Time
For our campaign with Vail, we built a content strategy centered on OTT and CTV platforms to meet modern travelers where they already are: streaming. Our approach combined cinematic-quality production with platform-native thinking, delivering a suite of versatile cutdowns in multiple lengths optimized for TV and digital placements…as well as high-end photography.
Each piece of content was crafted with intention - from family-friendly adventure reels to high-energy athlete spotlights - tailored to speak directly to distinct audience segments across key U.S. markets. By aligning narrative, format, and audience insights, we didn’t just showcase a destination, we invited viewers into the experience, driving both emotional connection and measurable engagement.
We are entering our third year of the campaign, getting ready to launch a UGC + Fabrication approach to complement the previous work.
Supporting Photography
Dialed In
We’ve partnered with BOA as their content agency for years, helping shape the brand’s visual identity, graphic language, and narrative voice. From product innovations to athlete-driven campaigns, we’ve developed a suite of storytelling formats - ranging from quick-hit social vignettes to long-form profiles.
Our work highlights not just the gear, but the spirit of movement, making BOA’s content naturally resonate with adventure-minded audiences. These campaigns go beyond the studio, showcasing real athletes and explorers pushing limits in stunning, real-world locations. For lifestyle brands, this type of content serves as a blueprint by blending function, story, and setting to inspire motion, discovery, and connection.
Lunges
Continuing our work with Arapahoe Basin and Cactus Denver, our team created buzz ahead of the 2024/2025 ski season to build hype and help skier’s legs in shape. Infused with humor, energy, and a deep love for the mountain, we produced a cheeky spot that relayed a relatable truth: conquering A-Basin’s legendary terrain takes serious thigh power.
With a simple premise, we garnered attention to both promote the upcoming season as well as build hype around a series of experiential ski boot camps that we hosted across the Front Range to help skiers prepare for the season.
Ambush
In 2023, we partnered with Arapahoe Basin and Cactus Denver to create a unique ski experience designed to surprise, delight, and drive buzz. With Olympic skier Gus Kenworthy as our host, we hit a packed parking lot, spontaneously invited skiers onto a fully branded A-Basin bus, and sent them straight up to the mountain for a powder-filled day they’d never forget.
For any brand looking to expand into experiential, this is proof that immersive, real-world experiences, especially when wrapped in unexpected joy, don’t just make content. They make memories. And memories drive movement.
No BS: Boutiques
No BS: Spa
No BS: VIP
North Carolina Lottery
Triple Play
We had the pleasure of partnering with Cactus on a dynamic commercial for the North Carolina Lottery. Working closely with the director, our post-production team brought the concept to life with seamless editing, fast-paced cuts, and a balance of action and humor to perfectly promote the North Carolina Lotto’s new scratch and win game. The final product captures the thrill of playing, with every frame designed to engage and excite viewers.
Our post team has grown since we last worked together. Below is a selection of recent work that highlights their skill sets across a variety of different deliverables.
Vega | Your North Star
Brümate | Personas
Vail Resorts | College Pass Promo
Capturing the essence of the state
Encompassing over 85 production days across 55 destinations and 270 different locations, Lumenati executed the Restart & Reimagine campaign for the Colorado Tourism Office (CTO). Working closely with the CTO and local DMOs, municipal governments, and trade associations across the state, we captured new photo, video, and drone assets with a lean & nimble crew to highlight everything from scenic byways and outdoor excursions, to fine dining and intimate moments, to capture the feel and authenticity of the area for future visitors.
Supporting Photography
Social Content
The future of video content.
Social Content Services Include:
Creative Ideation
Project Management
Strategy
Lean Production
Editing
Still Photography
UGC Footage
Motion Graphics
Authentic content as an innovative strategy
Royal Caribbean uses authentic content as an ongoing strategy to fuel it’s social presence. By capturing real moments - whether it’s a day-in-the-life on board, behind-the-scenes with crew members, highlights of the resident dog, or spontaneous adventures at sea - the brand produces a steady stream of engaging video that feels personal, not produced.
Leveraging Cinebody, this approach allows Royal Caribbean to stay consistently visible across platforms, connect with diverse audiences in real time, and keep pace with the ever-growing demand for fresh, relatable social content. It’s not just content; it’s a continuous, authentic conversation with travelers everywhere.
For Floyd’s 99 Barbershop, we didn’t just make content, we crafted a vibe. From slick cuts to scroll-stopping reels, we turned their socials into a cultural hotspot. Trendy visuals, edgy captions, and a dash of chaos helped amplify their brand voice and build a real connection with their audience. The brand’s social presence became a dynamic destination itself. Awareness went through the roof, and Floyd’s became more than a barbershop…it’s now a movement.
Supporting Photography
Experiential & Fab
Dream it, we’ll build it.
Fabrication Capabilities Include:
Creative Design
Custom Fabrication
On & Off Site Managment
Large Scale Art
Sponsor Activations
Installations
BRAND & CONSUMER EXPERIENCES
The RecyClaw
Introducing the RecyClaw: a revamped classic arcade claw machine designed to bring an element of fun to recycling at Ball Arena during events! We've retrofitted this nostalgic gem to provide fans with a unique and entertaining recycling experience, proving that making a positive impact on the environment can be both enjoyable and rewarding. We even reskinned the machine for the Colorado Tourism Office’s “Do Colorado Right” initiative for the Outside Festival.
Recycling isn't a game, but this is.
An Immersive and Memorable Experience
Games Played
15,622
During select Ball Arena events
Prizes Won
1,275
Creating dedicated Recyclaw fans
A growing experience
Ball Arena
Recycling meets the roar of the crowd. Home to the Denver Nuggets, Colorado Avalanche, and Colorado Mammoth, Ball Arena was the perfect stage for The Recyclaw. Fans didn’t just watch the action on the court or ice—they stayed after to make a difference. Tossing Ball aluminum cups and cans into the machine wasn’t just good for the planet; it was their ticket to snagging must-win prizes. Nuggets and Avs fans were all in, hyped to turn post-game recycling into an unforgettable part of their night. The energy? Electric. The impact? Massive.
SOFI Stadium
Big plays, bigger impact. At Sofi Stadium, home of the Los Angeles Rams and Los Angeles Chargers, The Recyclaw brought the same game-changing energy. Fans swapped touchdowns for tosses, feeding the machine their Ball aluminum cups and taking their shot at prizes that screamed SoCal sports pride. From Rams jerseys to Chargers gear and beyond, the prizes were fire, and the excitement was contagious. Recycling became a fan-favorite post-game tradition, proving that even after the final whistle, the game was far from over.
Cheers Denver!
Working with our friends at The Infinite Agency, we fabricated and installed an engaging Southwest Airlines experience for the Great American Beer Festival. With games, bright colors, and a killer neon sign, the space was the perfect photo op spot during the multi-day festival in Denver, Colorado.
Psychadelic City
Dive into the surreal with our latest build: a mind-bending social gathering installation crafted for Meow Wolf. At the intersection of art and immersive experiences, we've constructed a colorful seating area that transcends the ordinary. The build is a testament to our dedication to pushing creative boundaries, allowing visitors to become active participants in a vibrant tapestry of colors and shapes. Meow Wolf, renowned for its immersive art experiences, provides the perfect canvas for our innovative vision.
The Big Grill
For the 2024 Q BBQ Fest, we built a 16-foot high Weber Grill as the center stage for grill demos and all of the sizzling good times. Traveling around the country from Kansas City to Denver, to St Louis and finally to Dallas, the center stage was the photo op moment of the festival and the quintessential centerpiece for the title sponsor.
THANK YOU
Filmmaking is a lifestyle.
Check out our Instagram, we think we’re pretty cool.
